Founded fathers (Blog entry #3)

       In the first chapter of "Fast Food Nation" by Eric Schlosser focuses on the history of fast food in Southern California and how the huge epidemic of fast food started. It all started with Carl N. Karcher, a fast food industry’s pioneer. He lived and grew up in upper Sandusky Ohio until his uncle offered him a job in Anaheim, California.  While in California he eventually he started selling food out of carts and which turn into fast food chain and eventually an epidemic. Fast food chains started to rise around early 1940’s. They started off with waitresses that would bring food to the parked cars, they were known as carhops. The drive-in restaurant had become popular to teenage boys who were attracted by the car scene and the young carhops.

          In 1937 Richard and Maurice McDonald opened a drive-in in Pasadena selling mostly hot dogs. A few years later they opened The McDonald Brothers Burger Bar Drive-In in San Bernardino, it was a success but the McDonald's seemed to want more. In 1948 the brothers decided to close the shop to increase sales and customers. They fired all their employees, added larger grills and then reopened with a new strategy of making food; they called it the self service system. There were no more bus boys, carhops or glass dishes and an employee had a station and did only one task. Soon enough a lot of entrepreneurs started coping this technique. This is what started the epidemic of fast food.